Dry-hopped. Handmade. An adventurous new brew from America's original craft brewery. The elephant you see on Anchor IPA was hand-drawn by our label artist, James Stitt. To see the elephant was a popular 19th-century metaphor for the hopeful but risky pursuit of happiness, adventure, and fortune. The expression originated with a tale that predates the California Gold Rush. There once lived a farmer who had heard of elephants but had never seen one. He longed for the day when he might catch a glimpse of this rare, exotic creature. When the circus came to town, he loaded his wagon with fresh product and headed to market. On the way, just as he'd hoped, he came across the circus parade, nobly led by an enormous elephant. The farmer was ecstatic, but his horses were terrified. They reared and bucked, overturning his wagon and scattering its precious contents in the road. I dont give a hoot, exclaimed the farmer. I have seen the elephant! The elephant became the universal symbol of the Gold Rush, as evidenced by the journals, letters, and sketchbooks of the forty-niners. Whether or not they struck it rich in the diggings, those plucky pioneers would forever treasure their California adventure as the defining moment of their lives. Have you seen the elephant? Facebook.com/anchorbrewing. anchorbrewing.com.
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